Our creations and specialized services for the ceramic industry are driven by the deep expertise and visionary leadership of our founder and Creative Director, Ahmed Abdul-Aziz. His journey in this dynamic field began in 1993 as a product designer for Saudi Ceramic, marking the start of an illustrious career.

With a strong academic foundation in decoration design, Ahmed has successfully built and led design teams for prestigious brands in Egypt and Saudi Arabia. Over the years, his role has expanded from product designer to Creative Director, where he played a pivotal part in operational marketing for Dar Ceramic and contributed to the launch of the lifestyle-centric EXA brand with Alfanar Ceramic.

Today, in collaboration with renowned European design studios and local talents, Ahmed channels his extensive experience into his own practice in Cairo, crafting innovative and impactful design solutions that support the ceramic industry.