Warm red tones, particularly ruby and the shade known as "Rumors," are making a strong resurgence this year. American paint company Behr named Rumors its color of the year, a nostalgic hue reminiscent of the vibrant reds of the 1990s.
Meanwhile, Sherwin-Williams offers multiple options in its 2025 "color capsule". Borscht is a warm tone that complements classic furniture and minimalist interiors, while Red Tomato is a spicier shade that appeals to younger audiences with its ability to blend seamlessly into bold, modern designs.
This revival reflects a growing consumer preference for colors that add warmth and evoke a comforting sense of familiarity in their homes.